CU Direct entered 2020 with a sense of excitement, optimism and focus. And while it’s an understatement to say 2020 was a demanding year, we’re proud to report that the CU Direct team rose to the challenge and stayed on course to create the ultimate origination experience.
The product strategy we implemented in 2018—to create a new Mortgage Loan Origination System to diversify our long-term revenue streams—evolved into a larger vision to develop game-changing technology for lenders. This vision delivers a fully connected and configurable Enterprise Origination Platform for mortgage loan origination, consumer loan origination, and deposit account origination. For the first time, financial institutions will be able to drive the entire origination process seamlessly for any loan and account type from a single platform.
In 2020, we took a monumental first step toward realizing this vision when we went live with the new Origence Enterprise Origination Platform for Mortgage Lending. This included the implementation of Stanford Federal Credit Union, with eight additional credit unions and lenders slated for 2021. The future of lending is finally here, and CU Direct is leading the way.
March 2020 saw the world change overnight. As we faced a global pandemic, CU Direct—like many tech and software companies—shifted to a predominately remote workforce. And, we did so while maintaining operations and staying focused on our aggressive product development roadmap. Our teams worked resolutely and by year-end had successfully expanded the capabilities of our origination technology and introduced new solutions. From the release of the market’s most powerful yet flexible end-to-end digital mortgage origination technology and the market’s first single origination platform for mortgage and consumer lending, to advancements in document processing automation technology and digital retail capabilities with integrated finance within our auto shopping platform. We remain focused on innovative capabilities and the people to transform the future of lending.
For our dealer partners, our 140+ national dealer support representatives worked diligently to keep credit unions connected to dealer finance offices, providing members with affordable financing in the midst of lockdowns, an economic downturn, and record unemployment. The result was a year of indirect lending success with 15,689 live dealers, 1,138 credit unions on the CUDL network, and 1,921,565 applications funding $43.5 billion loans.
The past year tested CU Direct and our partners in ways neither planned nor imagined. It’s clear the pandemic accelerated digital transformation of lending operations, as well as the automotive shopping and financing experience. What was once theoretical is becoming a necessity. CU Direct is strategically positioned for success in 2021 and beyond. To date, we have invested over $85 million in software product development and continue to release components of our Enterprise Origination Platform designed to deliver a true digital lending and account opening experience.
We continued to invest in our staff with the creation of a Diversity and Inclusion Council, as well as Employee Resource Groups to focus on diversity, equity, and inclusion across the workplace. These employee-led groups redouble our efforts to increase diversity and inclusion throughout CU Direct, as well as champion impactful community causes and professional development of all team members.
On behalf of the CU Direct Board of Directors, management, and staff, we want to thank our stakeholders and partner credit unions for your support during this uniquely challenging year. We look forward to a bright future and are excited to continue on our journey to create the ultimate origination experience for you and your members.
Tony BoutellePresident & CEO
Keith SultemeierChairman of the Board
The Age of
In a year defined by accelerated digital transformation, CU Direct was already well on its way to delivering the ultimate origination experience with a single enterprise origination platform for all loan and account types.
Total financial institution clients
Credit union members represented
Total dealer clients
Total funding in 2020
Loans processed through our platform in 2020
Loans processed through our platform (since company start)
Total indirect funding in 2020
Total direct funding in 2020
Applications processed in 2020
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Total indirect funding
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Total direct funding
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To create the ultimate origination experience.
CU Direct offers software and solutions to credit unions, financial institutions, mortgage bankers, automobile dealers, and other businesses marketed under the brands Origence®, CUDL®, and Vero™.
Sectors: credit unions, financial institutions, mortgage bankers
Origence provides end-to-end technology, solutions, and services for indirect lending, consumer lending, mortgage lending, and account opening.
Enterprise Origination Platform
- Mortgage Loan Origination
- Consumer Loan Origination
- Indirect Loan Origination
- Account Origination
- CRM & Marketing
Lending Solutions & Services
- Vehicle Shop & Finance Platform
- CUDL Dealer Network & Indirect Lending
- Outsourced Processing & Underwriting
- Document Processing Automation Services
- Outsourced Lending Call Center
- Credit & Data Services
- Insurance & Automotive Aftermarket
Sectors: automobile dealers
CUDL—paired with AutoSMART—is an indirect financing and digital retail platform for automotive dealers that provides an integrated gateway to the nation’s largest network of credit unions and in-market shoppers.
CUDL Platform & Solutions
- Financing Platform & Lender Network
- Vehicle Shop & Finance Platform & Advertising
Sectors: automobile dealers, financial institutions
Vero offers automotive finance solutions built to enhance consumer satisfaction and retention while generating additional revenue or non-interest income.
Vero Products and Solutions Highlights
- Vehicle Service Contracts
- Mechanical Repair Coverage (Mechanical Breakdown Insurance)
- Pre-Paid Maintenance (PPM) Software & Program
- Identity, Fraud & Data Breach Protection and Recovery
Chairman • Keith Sultemeier
President & CEO • Kinecta Federal Credit Union
Vice Chairman • Jim Laffoon
President & CEO • Security Service Federal Credit Union
Secretary & Treasurer • Erin Mendez
President & CEO • Patelco Credit Union
President & CEO • Golden 1 Credit Union
President & CEO • Canvas Credit Union
President & CEO • Redwood Credit Union
President & CEO • Together Credit Union
President & CEO • Financial Partners Credit Union
President & CEO • Mountain America Credit Union
President & CEO • BECU
President & CEO • Summit Credit Union
President & CEO
Chief Operating Officer
Chief Product Officer
Chief Revenue Officer
Chief Technology Officer
Chief Financial Officer
Chief Marketing Officer
2020 CU Direct financials can be viewed on our financials page.